Before turning to a PR agency I always recommend that startups do some work on their own to build a PR campaign and internal knowledge of how PR works. While it is a good idea to hire someone (like G3 Partners) to help you build a great story about your startup, it is vital that startups start to build their own press knowledge and networks, so they can manage their own PR campaigns in the long term. Not building this knowledge internally can put you at a disadvantage later on when you are negotiating with a PR agency.
There are many resources available that startups can use, to test thier PR prowess, and build their expertise in public relations. Below are six resources you can turn to for PR. While there are charges for some of these, you can easily set up accounts and avoid costly PR agency fees in the early stages of your company’s growth. When you’ve reached a point that you need to call in the pros, G3 Partners will be here to help 🙂
G3 Partners offers a free ‘Startup PR Consultation’ – Fill in this simple form and we’ll get back to you to set up a time for a face-face or Skype call.
1. MuckRack “The easiest way to find & contact journalists using social media”
MuckRack connects companies to relevant bloggers and journalists. You can sign up for about $200/month or submit tweetable one-line press releases for $1 per character. I’d recommend using option 1, only after you’ve got a press list. Option 2 gets your mini (140 character) press release displayed on MuckRack’s press release page and at Listorious.com. It’s also sent as a tweet.
Tips: Include a link to your full press release (hosted on your own site) so your audience can get the whole story. Use bit.ly to compress the link.
2. Go2web20 “Online tools and applications”
Go2web20 indexes apps and services daily and it’s free to submit your startup. Just choose “Suggest an App” (top right on the homepage) and fill out the form. Suggestions are accepted / rejected based on relevance to the Go2Web20 audience. “Weekly Faves” helps you get extra exposure, and past favorites gain additional visiblity on the site (helping with SEO and backlinks).
Tip: Check out some other top liststed submissions in your category to improve your app/service. And, make it relevant!
3. PSFK “Highlighter for the internet helps you share what’s important”
PSFK publishes trend reports. Categories include branding and marketing, electronics and gadgets, web and technology, media and publishing, retail, transport and travel, TV and film, and business. PSFK gets more than a million readers per month. Content from PSFK is also pushed out to Purplelist, which can help with SEO and extra exposure. To make a submission, email it to firstname.lastname@example.org.
4. StartupTunes “An exclusive web 2.0 startup review blog”
StartupTunes focuses on new businesses with ‘outstanding design and innovative ideas’. Submit your 100+ word description of your site for consideration by clicking “Submit New Startup” from their homepage. This service is also totally free!
5. Techcrunch.com “Dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news”
Getting your statup on TechCrunch without a strong relationship with a writer is a bit like winning the lottery. However, an article on the world’s biggest startup blog can do wonders for your growth and exposure. You can lose nothing by submitting your press release on the ‘tips’ page. The same goes for all other major blogs / tech publications. VentureBeat for example publishes around 40% of all articles submitted to their tips email.
Tips: G3 Partners has many strong relationships with writers at the top tech blogs, so let us know if we can help. You can also submit your startup for free, toCrunchbase.
6. HARO “Nearly 30,000 members of the media have quoted HARO sources in their stories”
Help A Reporter Out (HARO), lets you pitch your story to more than 25,000 journalists at a time. Also, list yourself as an expert and sign up for daily notifications. If a subject comes in that’s related to your comapny, get in touch with the reporter – this is called content marketing and it’s becomming a really powerful free PR tool for startups. Reporters on HARO send out requests for ideas, quotes and new products daily, so HARO can be a powerful free PR resource for your company.
7. Social Media (Facebook, LinkedIn, Twitter, Quora, Instagram, Google+, etc)
I am sure you’re already up to date with how to use social media to get free exposure for your startup, but remember that these outlets should be properly managed to gain the best value. If you find that one or the other platform is underperforming, drop it and focus on what works best for you.
Self publishing has become an important element of Startup PR & ‘Content Marketing’. Get your feet wet by publishing regular posts on your company blog and also on sites like Medium. Quora and LinkedIn also have self publishing options, that can be powerful, and are commpletely free.
Tip: The more you write the better you’ll get, so start producing some content today.
Contact nathan Millard, CEO of G3 Partners here: email@example.com
Primary source for this post was Kate harrison on Forbes.