Held a press event that resulted in more than 30 articles in seven languages and increased downloads 70x.
Letsee Beer is a delicious new app brewed up by a team of augmented reality researchers tired of having to pick beers based on the label alone. It is now available in beer-drinking countries around the world.
Letsee Beer uses augmented reality to provide instant access to reviews for hundreds of beers on Android or Apple smartphones. Launch the app, point the camera at a bottle or can of beer, and Letsee Beer instantly serves up user reviews and ratings, no tip required.
Date October 5 2015
Skills PR, Content, Event
Letsee reached out to us to help them get some press exposure. They had just launched their app, a great augmented reality reference guide for beer lovers.
We knew that this was going to be a challenge given the budget, time and the scope. We had one week to prepare and only one outreach strategy we could realistically pull off.
We decided that a one-shot press event, focusing on English journalists based in Korea, was our best bet for maximum impact. Enabling journalists to test and review the app themselves, with our staff and LetSee’s CEO on hand to guide them, would help secure coverage.
Ultimately the press conference was featured on 18 different publications across more than 5 languages.
Beyond the confidence boost that press attention can have, LetSee saw download numbers rocket. From a few hundred Beta users, download numbers shot to around 7000 per day and stayed steady for quite a while.