K-Startup Grand Challenge
Co-ordinated Mentor sessions and press outreach for one of the largest startup events in Asia.
G3 Partners reached out to top tier tech publications like; Tech Crunch, Venture Beat and Tech In Asia to spread the word about the first ever K-startup Grand Challenge. We also shot and edited a short video showing off Seoul’s potential as a startup hub.
By the end of our promotions we had over 2,400 participants from 124 countries. Our newsroom website was a hub where journalists could find out about the program and what it would mean to the 80 startups who would be selected to pitch in Seoul.
Client K-Startup Grand Challenge
Date June 2016
Skills Acceleration, PR, Content
We organised a series of 10 mentor sessions for the selected foreign startups. The mentors ranged from experts in helping large corporations expand to Korea and CEO of the largest foreign startup in Korea, T-MON. Each mentor then dedicated personal 1 on 1 time to startups who matched closely with their field of expertise.
We also prepared Press kits for 20 of the startups in both Korean and English to assist them with PR and marketing exposure in Korea. G3 also reached out to foreign press to secure further coverage of the startups and highlight the progress they made during the program.