Working for G3 Partners has in many ways been my first “real job”, and, being halfway through my internship at the time of writing, I can say that it has been an overall great experience. From the first day I walked into the plant-filled office I was given real work to do, and was expected to deliver real results. The attitude towards me was never that since I was new, or “only an intern”, I would have to complete meaningless tasks or be a coffee delivery boy. Instead, I have become part of a small, hard-working team where every voice is heard and every opinion recognized.
The atmosphere in the G3 Partners office is very friendly and everyone is approachable, so it didn’t take long for the initial new job nervousness to settle. We all work together on projects across the office, and I have continuously felt welcome and challenged during my time here. When I hit the wall on a project I can usually find a way around it after getting fresh perspective from a colleague and I have never had to be afraid to ask for help. I was told early on that G3 Partners doesn’t waste energy on bureaucratic nonsense, and this leads to a flat hierarchy and a result-driven mindset.
Every couple of days we will have a team meeting where we go over all the current projects to get an overview of deadlines and who is working on what. There are usually a lot of balls in the air at the same time and always something going on; as I am writing this I see that our whiteboard which we use for keeping track of tasks is filled with writing. Because of this it is a dynamic workplace where within the same week you will be lending a hand to many different projects, and where everyone is motivated to see their effort pay off for the clients.
When I started at G3 Partners, the first big project I worked on was the crowdfunding campaign for Korean startup Namu; the creator of a wearable posture tracker called “Alex”, which they were launching on Kickstarter with a goal of reaching $50,000. As I have come to learn during my time here, there are a lot of things going on behind the scenes of crowdfunding campaigns, and a lot of preparations that need to be done to ensure the highest chance of success.
I got to work on many different aspects of the campaign, from a couple of weeks before launch until the end, when Alex succeeded in reaching its funding goal. These tasks ranged from fields I was quite experienced in to others where I hadn’t a clue. They included setting up the Kickstarter page, designing graphics, creating motion graphics for viral marketing, reaching out to journalists, writing articles, doing trend research, media monitoring and creating social media content – I was even in a video showing how to use the product.
The experience of working on the Alex campaign showcases my overall time at G3 Partners; I have been able to put the skills I picked up during my education to use, while at the same time I’ve learned a lot of new things in the fields of PR and communication. Working iteratively with my co-workers has resulted in a better end product, as my initial design concepts would receive feedback allowing me to improve it before putting it out online, and I am positive that I will be leaving this internship with a broadened horizon and experiences I couldn’t have learned in school.
Working at G3 Partners has provided me an interesting look into the worlds of startups, PR and crowdfunding, as well as a look into the Korean and international market. It has been inspiring for me to see my work have an impact, and working with clients from different parts of the world. As with any job there will be frustrations and some tasks that are more compelling than others, but the vast majority of the time I have been eager to begin work on the next assignment. Even though I am hired as a temporary intern, I have never felt less than part of the team at G3 Partners, and I can easily rank it as the most motivational and friendly place I have ever worked.