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OUR LATEST POST

SovereignWallet is run by truly brilliant engineers, who have created a first-of-its-kind messenger-style cryptocurrency wallet with banking grade security. Like many of the engineering-focused companies we work with, marketing came into consideration late in the process.

When we signed a contract to support them with marketing, their messaging, website, social media channels, explainer videos and online community were all incomplete.

Jun 26  |  5 min read

OUR LATEST POST

SovereignWallet is run by truly brilliant engineers, who have created a first-of-its-kind messenger-style cryptocurrency wallet with banking grade security. Like many of the engineering-focused companies we work with, marketing came into consideration late in the process.

When we signed a contract to support them with marketing, their messaging, website, social media channels, explainer videos and online community were all incomplete.

Jun 26  |  5 min read

Here’s the G3 method of delivering an elevator pitch. These tips are not just from my own experience, but are part of the way we have helped startups grow their businesses in the past. If you follow this advice, you will quickly be on your way to pitching perfectly in no time.

Jun 20  |  4 min read

Today there are more than 30,000 startups in Korea trying to soar to the same heights as unicorns like Coupang and Kakao. Government and VC funding are fueling these flights, while accelerators, incubators and co-working spaces provide ground support. What does Korea’s startup landscape look like today? Here’s the view from 30,000 feet.

Jun 12  |  3 min read

The words “you’re trying to raise too much money in your ICO” are almost guaranteed to result in shocked silence, often accompanied by a click on the other side of the line.

Last year, G3 Partners started supporting companies with token sales. Our first was ICON, a smash hit with grand ambitions.

May 21  |  4 min read

Blockchain and ICO are one of the hottest topics of 2017 and it’s continuing being top news in 2018. At G3 Partners we couldn’t stay aside and jumped deep into the magic of the blockchain and cryptocurrency ecosystem. The crypto world is not a perfect spot and has a lot of challenges that most of the companies do not know how to overcome.

Apr 23  |  2 min read

In case you haven’t noticed already, video is taking over the internet. It is a big deal, and good startups have already been taking advantage of its effectiveness as a marketing tool. But what makes a good marketing video? Before we answer that question, we need to make one thing clear — a good video is different from a good marketing video.

Apr 11  |  4 min read

On Monday (April 2, 2018), G3 Labs, the new innovative arm of Asia’s largest startup marketing and PR agency, held its inaugural event at WeWork’s newest HQ in Seoul (Yeoksam Branch). Over 250 people came to hear a panel of experts from TechstarsSamsung NEXT, Rakuten and G3 Partners (G3 Team) discuss how corporates and startups can work together for mutual success.

Apr 5  |  2 min read

What is an accelerator? Do they benefit startups? If so, how do I get in? If you’ve pondered any of these questions, read on. At G3 Partners, we’ve been running Launchpad, a pre-accelerator program with our friends at SparkLabs for the past year. Along with providing marketing support and pitch coaching, we helped the 22 teams connect to relevant accelerators around the world.ear.

Mar 20  |  5 min read

Last year was the year of the ICO, raising more than $4B, despite China’s ban in September and South Korea announcing its crypto exchange regulations at the end of the year. The year 2018 promises to be the year when entrepreneurs experiment with blockchain in hopes to solve existing problems and bring innovation to our daily lives.

Feb 23  |  5 min read

Ok. It’s 2018. These days, almost everyone even slightly associated with digital marketing knows what’s what. There’s a lot of new opinions on marketing techniques that were slammed by the general public just a few years ago. But now in 2018, things have changed. Trends move fast online so let’s talk about a few big ones I think will make a big run this year.

Feb 5  |  5 min read

You might think that a company, which executives spent nearly a decade at PR and marketing firms would immediately and unabashedly say, “yes, absolutely, hire us now!” The reality, as usual, is more complex. Think of getting publicity for your company as an opportunity to make 50,000 good first impressions or 50,000 bad impressions.

Jan 30  |  8 min read

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