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OUR LATEST POST

In case you haven’t noticed already, video is taking over the internet. It is a big deal, and good startups have already been taking advantage of its effectiveness as a marketing tool. But what makes a good marketing video? Before we answer that question, we need to make one thing clear — a good video is different from a good marketing video. All the fancy transitions and color grading won’t save poor messaging.

Apr 11  |  4 min read

OUR LATEST POST

In case you haven’t noticed already, video is taking over the internet. It is a big deal, and good startups have already been taking advantage of its effectiveness as a marketing tool. But what makes a good marketing video? Before we answer that question, we need to make one thing clear — a good video is different from a good marketing video. All the fancy transitions and color grading won’t save poor messaging.

Apr 11  |  4 min read

On Monday (April 2, 2018), G3 Labs, the new innovative arm of Asia’s largest startup marketing and PR agency, held its inaugural event at WeWork’s newest HQ in Seoul (Yeoksam Branch). Over 250 people came to hear a panel of experts from TechstarsSamsung NEXT, Rakuten and G3 Partners (G3 Team) discuss how corporates and startups can work together for mutual success.

Apr 5  |  2 min read

What is an accelerator? Do they benefit startups? If so, how do I get in? If you’ve pondered any of these questions, read on. At G3 Partners, we’ve been running Launchpad, a pre-accelerator program with our friends at SparkLabs for the past year. Along with providing marketing support and pitch coaching, we helped the 22 teams connect to relevant accelerators around the world.ear.

Mar 20  |  5 min read

Last year was the year of the ICO, raising more than $4B, despite China’s ban in September and South Korea announcing its crypto exchange regulations at the end of the year. The year 2018 promises to be the year when entrepreneurs experiment with blockchain in hopes to solve existing problems and bring innovation to our daily lives.

Feb 23  |  5 min read

Ok. It’s 2018. These days, almost everyone even slightly associated with digital marketing knows what’s what. There’s a lot of new opinions on marketing techniques that were slammed by the general public just a few years ago. But now in 2018, things have changed. Trends move fast online so let’s talk about a few big ones I think will make a big run this year.

Feb 5  |  5 min read

You might think that a company, which executives spent nearly a decade at PR and marketing firms would immediately and unabashedly say, “yes, absolutely, hire us now!” The reality, as usual, is more complex. Think of getting publicity for your company as an opportunity to make 50,000 good first impressions or 50,000 bad impressions.

Jan 30  |  8 min read