Let me put it bluntly: A lot of companies use press releases completely wrong. They blast releases out to their media list whether they launched a new product or launched a new update to the UI on their website. So, when is it right to use a press release? That’s what we cover in episode two of PR Pint. 

This episode’s beers:
– Berliner Kindl Pils (Pale Lager) http://www.ratebeer.com/beer/berliner-kindl-pils/10718/
– Carlsberg (Pilsner) http://www.ratebeer.com/beer/carlsberg-pilsner/709/

If you missed PR Pint Episode 1, “Can PR Quadruple Your Startup’s Valuation?”, watch it now.