Letsee Beer uses augmented reality technology to help you discover the best beers, based on drinker-reviews.
Letsee had just completed beta testing and were ready for a global launch.
Secured 30+ articles in seven languages. App downloads increased from 100+ to 7,000 per week.
We organised a one-shot press event at a bar, inviting English-language journalists based in Seoul. This small-scale press event garnered 30+ articles in seven languages. Beyond the confidence boost that press attention can have, LetSee saw the download numbers rocket. From a few hundred Beta users, download numbers shot to around 7000 per day and stayed steady for several months.