Viva Republica (Toss App)
Viva Republica developed Toss, one of Asia’s fastest-growing fintech services. Their growth is faster than Paypal’s in its early years and they’ve transacted over $3 billion from six million millennials since launch two years ago.
Despite the massive domestic success, Toss had not been covered by global media. We were engaged to break their Series C, USD $48 million funding announcement.
With just one week to prepare, we secured an exclusive on Forbes and immediate follow-up articles on TechCrunch, TechInAsia, NIKKEI and a number of other top tech and finance press in the USA and Asia.
Working closely with the CEO and key investors, we rapidly developed a full press kit, including press release, company introduction document and CEO Q&A and a press list of over 50 relevant journalists. We conducted extensive personalised outreach and provide coaching for the internal Viva Republica communications team, including future recommendations.