Way Wearable (WAYSKIN) | G3 Partners

 

Way Wearable

WAY WEARABLE is a smart skin care device for women, designed to help them make informed beauty choices.

Categories

Content Development

Crowdfunding

PR

WAY WEARABLE was planning their first crowdfunding campaign on Indiegogo.

RESULTS

With G3 Partner’s support the campaign raised triple the funding goal and attracted extensive media coverage on relevant global publications like Refinery29, Mashable, TechInAsia and many others. In 2018, WAY have approached us again to help them launch a second crowdfunding campaign for the second version of their product.

PROJECT DETAILS

We developed all of the English language content for the campaign, including video script, campaign page, press kit and company introduction. We also operated their social media accounts, planned influencer marketing initiatives and conducted extensive media outreach for the duration of the campaign.