Yolk (Solar Paper)

YOLK had launched their second crowdfunding campaign and required support with global PR, to raise awareness and increase contributions.

Categories

Content Development

Crowdfunding

PR

YOLK had launched their second crowdfunding campaign and required support with global PR, to raise awareness and increase contributions.

RESULTS

G3 Partners placed the story in more than 100 news outlets globally, including the BBC, CNBC, Engadget, Gizmodo and Mashable. The campaign raised over USD $1 million, making it one of Asia’s most successful crowdfunding campaigns.

PROJECT DETAILS

We developed a strong storyline for the campaign page and optimised the page after launch. We also developed marketing messages and a comprehensive press kit and managed their global media efforts, including over 1,000 personalised emails to journalists during the campaign. We also ran special offers and incentives for backers to boost fan engagement.

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