In the startup-sphere, meeting customer demand is pivotal as customer bases are more volatile and fickle than their larger and more established competitors. While product quality should not be playing second fiddle to demand by any means, you have to be innovative and fast on your feet to introduce products your audience (and potential news too!) will enjoy.

In Southeast Asia, the demand for South Korean beauty and fashion has been expressed by consumers. With the popularization of Korean dramas and K-pop, it’s no surprise SEA consumers are lining up to get a piece of the ‘Korean wave’.

On this note, our VP of SEA, Mehereen Agha, posted an article on eCommerceMILO on how new platforms such as Elevenia, and Lazada have taken the lead in supplying the region with Korean beauty products. See here for the full article!