Real Packing provides a software solution and back-end support for companies that send physical products to customers. This means they can offer their service anywhere in the world from their home office in Korea.
Their challenge was reaching international customers for the first time. In early 2016, on the verge of closing a couple of large deals in Korea, Real Packing decided to hang an international signpost: They decided to build an English-language website and make a one-minute explainer video to show potential customers how the system works, in order to generate leads.
Internally Real Packing already had developers who could build a website, but they needed help finding the most important messages for their international customers, planning what content to include, and writing the web copy. They also needed to prepare an English version of their back-end software, so it would be ready for customers to try, as soon as they signed up for a free trial.
[ut_two_thirds_last]G3 Partners met with Real Packing’s CEO and business development director to learn more about how the company operates and what makes their product especially valuable. This was an important step, because it helped us distil the company down to the most important points to include on the website.
Within two days, we presented them with a plan for a one-page website that was much simpler than their Korean site, but included all of the key points in a way that was easy to understand. The new site included two major themes: Explaining the value of Real Packing and showing that it’s both easy to use and easy to integrate into an existing system. Once the plan was approved, our multilingual team collaborated to draft the final text within a few hours.[/ut_two_thirds_last]
For the back-end interface, we concentrated on making sure that all of the phrases sounded natural and were easy to understand in context. Phrases and terms used in Korean software interfaces can be quite different from their English equivalents, so direct, literal translations wouldn’t work. With over 700 key terms and phrases to rewrite in English, we completed the project within a week of our first conversation with Real Packing.
For Real Packing’s explainer video both time and budget were limited. Thankfully they already had video clips of people using their system. These were not professionally shot, but with a bit of editing they would be fine to use in a web video, so we decided to reuse them.
[ut_two_thirds_last]Where Real Packing needed help was developing a narrative to tie their existing clips together, writing a voiceover script, recording the voiceover and editing the final video.
At G3 Partners, we started by writing a script for the video. The concept was to guide potential customers through using the Real Packing system, and demonstrate how simple it is. We then matched video clips from the existing archive to the scenes we’d written. We recorded the voiceover in our office, using in-house equipment and talent. We also edited the final video in-house.[/ut_two_thirds_last]
For Real Packing, moving fast and staying on budget were both important for the success of the project. By working with their internal web team, using existing video clips, and using in-house talent for the voiceover, we were able to help them complete their website in about a week, for a much lower cost than a fully outsourced project. Working flexibly with our startup and SME clients is one of the primary ways we work differently than the traditional agency model.
Real Packing is a Korean startup that helps warehouses and other companies that ship physical products to customers to increase customer satisfaction, improve inventory control and reduce customer fraud. Their software solution uses an off-the-shelf webcam to record orders as they are packed into boxes, and then sends the video to customers by SMS or email so they can verify the content of the box and the quality of the packing.