Marketing is highly competitive, so you need every advantage that you can get. Now more than ever there are free or affordable online tools that can help you succeed with startup marketing. Here is our list of the 10 best digital marketing tools for 2019.

Marketing tools for understanding your users

Google Analytics (FREE)

Google Analytics allows you to track and analyze visitor activity. After running a social media campaign, check in with your Google Analytics to see it’s effectiveness. If it directed a lot of traffic to your site, great! If not, you can tweak, experiment and find out what works best for you.

This is probably our favorite free Google tool available. Google Analytics should be an integral part of your marketing strategy right from the beginning. Once you start using it, you’ll immediately understand what a game changer it is.

 

Hotjar (FREE FOR UP TO 2,000 PAGEVIEWS PER DAY)

Click, move and scroll heatmaps (split by device type), record real visitor behavior, and see at which stage visitors are drop off!  Hotjar gives you insight into how your leads engage with each page on your website so you can tinker with and improve them.

Hotjar also allows you to recruit tester users, deploy feedback polls and surveys so you can find out what needs improvement straight from the horse’s mouth.

 

Unbounce (STARTING AT $79/MO)

Use Unbounce as an easy way to build high-conversion landing pages for campaigns and events. With a simple drag and drop editor, you can easily build landing pages optimized for data capture and lead generation. You can also run AB tests to test out landing page copy and layout to ensure your pages are always optimized for lead capture.

 

Bitly (FREE AND PAID OPTIONS)

Bitly lets you create short links that track every click, tap, or swipe as they make their way across the internet. Branded links allow you to make sure campaign links have brand consistency, and you can integrate Bitly with most social media and campaign management tools to ensure all of your messaging is effectively tracked.

 

Marketing tools for Engaging with your Community

MailChimp (FREE FOR UP TO 2000 SUBSCRIBERS)

MailChimp is an excellent email marketing tool (and the basic features are free to use!). MailChimp offers a complete email management service which will make your life much easier if you are scaling faster than you are ready for or if you are just plain old busy! The free package comes with over 40 features. These include social media sharing buttons, personalized contact forms, templates for professional emails, etc.

 

Medium (FREE)

Medium is one of the most popular blogging platforms in the world. It’s an effective tool for generating valuable inbound content and growing a community.

While Medium does not have the customizable design abilities of WordPress, it has a slick content management system and has a strong built-in community, meaning any content you create on Medium taps into pre-existing networks and communities.

Most importantly, you can host your own blog and simultaneously import that content into Medium. They do this by using the rel=canonical tag, which passes the authority of the content to your hosted blog.

 

Facebook Business Manager (FREE TO USE, PAY FOR ADS)

The Facebook Business Manager platform gives you control over your Facebook ads, product catalogs, pixels, pages, users, and content.

One of the most basic but useful features is ‘user and partner management’ which allows you to add users and outside agencies to multiple Facebook assets at different access levels. Every business should be using Facebook Business Manager.

 

Marketing tools to make your content look amazing

 

Canva (FREE AND PAID OPTIONS)

Canva is the best design tool for non-designers. Canva’s easy to use templates make amateur designs look professional. You can design social media posts, flyers, logos, brochures, letterheads, posters, blog graphics, presentation and all of  your other marketing collateral. The site has a free-to-use option that offers a lot of great features. The paid plans, on the other hand, have unlimited features and the prices are pretty reasonable. Another bonus is that it is a graphic design tool that doesn’t require you to download any additional software!

 

Unsplash (FREE AND PAID OPTIONS)

Unsplash is a huge library of free stock photos from amazing photographers around the world. You can find photos of everything here — people, business, nature, food and anything in between. Sometimes you need a few great looking stock photos to make your website or other marketing materials really stand out. They’re all free and high-quality and it’s always my first stop when I need stock photos.

 

Marketing tools for PR and influencer engagement

Mention (STARTING AT $25/MO)

Mention finds news on topics related to your company and finds people who are talking about your company. You can set up alerts so you’re notified each time your brand is mentioned on social media or in blog posts. If you know where and when you are mentioned, you can join the conversation! You can also set up notifications to spy on your competitors so you’re always on top of what’s happening in your industry!

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