1. Plan Ahead

This cannot be stressed enough. To plan for success, you need to prepare ahead. Being prepared doesn’t just mean having your product ready. You should also be preparing every aspect of your marketing campaign as well. This implies setting up social media channels, starting to build relationships with journalists, and even creating your own blog. For any big launch, try to plan at least three months ahead. 

2. Establish Your Identity

An essential step in kickstarting your marketing efforts: establish who you are. Ask yourself: What are our values? What exactly is our company culture? What makes us different from our competitors? Are we doing something that no one else is doing? What makes us uniquely us? It is important to determine your identity, values and culture so you can convey it through your messaging. Every aspect of your startup should be clearly defined to align your goals’ with those of your employees.

Tip: Make a spreadsheet with a list of possible answers and ask employees to rate which responses correspond the most with your startup. Make sure there is a clear and common understanding of who you are before starting to tell your story.

If you’re looking for marketing experts, check out our Marketing Services!


3. Share Your Story

Communicating your story is an integral part of any marketing strategy. Now that you’ve established your identity, it is time to create your startup’s narrative, in other words, your story. To stand out to the press, investors and your target audience, you must have a compelling story to share, one that revolves around who you are and how you got started. Not only will this help in creating a connection with your audience, but it will also make your startup more memorable. Incorporating this narrative in all aspects of your messaging is key: on social media, during interviews, for press outreach…Deliver it everywhere. 

Tip:  Use your company name in each narrative. Many people talk in superlatives instead of facts. Every sentence shared should be a soundbyte for media.

4. Build Your Network 

With an established identity and narrative, you should now focus on building your network. This is particularly important for press outreach, as journalists are your gateway to great press and coverage. Conduct research and identify key writers that are relevant to your industry. Once you’ve compiled a good list, start small by following them on Twitter and engaging with their posts. This is a great way of getting them to notice you and also proves that you are genuinely interested in what they are doing. You can do so not only with journalists, but also influential people that can share your brand and narrative to a wider audience.

If you’re looking for marketing experts, check out our Marketing Services!


5. Ensure CEO Visibility

Your CEO or founder is your startup’s face and plays an instrumental role in representing your startup’s brand and culture. Thus they need to be visible and accessible to the public. Make sure they have a presence on social media, a positive relationship with the press and the ability to convey your startup’s story eloquently. Position your CEO as a thought leader and pioneer. Not only will their visibility create credibility and leadership in your industry, but it will also get them in front of the right people to help expand the business.

6. Leverage Social Media

No company can pass this up anymore. It’s 2019. Your brand needs to leverage the power of social media, especially to heighten visibility and awareness. Not only that, social media channels are a great way of keeping in touch with your community and allow for important two-way interaction. Customer engagement is vital for any company. You need to dedicate time to directly engage with your followers, answer questions, share information and include them in the conversation. 

Tip: Make sure to create a compelling social media plan from the beginning to establish your brand, share your story and grow your presence. 


Launching a startup is difficult and implementing strong marketing strategies when you are just getting your foot off the ground can be challenging. The good news is you don’t have to do it alone, you can hire a professional. That being said, you need to make sure they are a great match for your business and will help build your brand, make you stand out, increase your visibility and get you in front of decision makers. 

Interested in getting started on marketing but don’t know where to start? Contact us and we’ll set up a free initial consultation.

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