While marketing agencies are experts in their field, I always recommend that startups do some initial work themselves before hiring externally. Building your own campaign and gaining valuable understanding of how content creation and marketing works will do wonders for your future project campaigns. It is extremely relevant for startups to build their own marketing knowledge, because it will enable them to manage their own campaigns in the long run. It is especially important to gather this know-how now, to avoid being disadvantaged later on when negotiating with a marketing agency. 

Content creation, which involves writing and designing, is key in conveying your startup’s value proposition and building an effective campaign. There are many resources available to help startups test their marketing prowess and build expertise in content creation. Below are 8 resources you can use to help you with research, writing, editing and design. 

  1. Google Drive Explore

A handy built-in tool that allows you to search and explore within the confines of your Google Drive page. Simply open Google Docs, click on the Explore button at the bottom right and access a wide range of information. You can search for topics, images, citations and even files within your Drive. The opportunities are endless. Take advantage of this convenient feature to generate ideas for content creation.

Tip: After finding an image you like via Explore, you can directly add it onto your Google Doc by clicking the “+” sign on the upper right hand corner. Convenient for blog posts!

  1. Trello

Trello is a great project management tool where you can organize your projects on boards, lists and cards. It is free, easy to use and allows great flexibility. Not only can you categorize your work, you can also invite your co-workers to collaborate and comment, as well as prioritize, assign tasks and see the ongoing progress of a project. This is a great platform to keep track of your projects, including any social content or blog posts, and thereby increase productivity. 

Tip: Use boards to create content calendars. You can easily upload attachments, make a checklist and add comments. 

If you’re looking for content creation experts, check out our Content Services!

  1. Medium

Self publishing has become an important element of startup content marketing. Get your feet wet by publishing regular posts on your company blog and also on sites like Medium. Quora and LinkedIn also have self publishing options, that can be powerful, and are completely free. 

Tip: The more you write the better you’ll get, so start producing some content today!

  1. Portent’s Content Idea Generator

Running out of creative angle ideas for an article? Need a compelling title? Portent’s Content Idea Generator can help you with that. Just write the subject of your article in the search bar and click generate! While some of the suggestions are…interesting, it can produce quite some good ideas too! 

Tip: Sometimes all you need is to find that one word to get inspired. The generator might not find you the perfect title, but will definitely provide creative suggestions, so just keep refreshing until you find the perfect fit or right inspiration!

  1. Grammarly

This may seem obvious, but part of the success formula for content creation involves the proper use of grammar. Impeccable writing is imperative when it comes to conveying your company’s value prop. Credibility is lost with each grammar mistake. Not only is this poor oversight on the part of the editor, but it also shows a lack of attention to detail and can negatively reflect on the company’s reputation. Grammarly is a free tool that allows you to avoid this embarrassment. Install the extension on Google Chrome, sign up for free, and watch as your text gets scanned and analyzed for grammar errors. 

Tip: Grammarly is that second pair of eyes that will edit and proofread for you. But of course, it’s always better if you can ask someone else to review your work to provide additional feedback!

If you’re looking for content creation experts, check out our Content Services!


  1. Unsplash

Finding non-copyrighted, high quality photos is becoming an arduous task. While Google does have a “usage rights” filter to narrow options, the selection and quality of the pictures might not be appropriate. Unsplash offers a reserve of beautiful, high-resolution pictures ready for download. Find photos to add to your blog post, or use them to create visual designs for social media. The choices are endless!

  1. Canva

Now that you’ve found your perfect picture, it’s time to design visual assets! Canva is a neat design tool with plenty of resources to help you get started. No need for graphic design experience here. Use ready-made templates, choose from a wide selection of icons and graphics, and even search for tutorials and ideas to help you out. Become the Picasso of the 21st century with your polished and professional designs!

  1. Google Analytics

Google Analytics is an easy tool to evaluate the performance of your content and get to know your customers. Sign up for free and watch as Google analyzes your data and renders useful feedback for future projects. 

Tip: SEO is a particularly important insight to keep in mind when creating and optimizing your content. 

When you’ve reached a point that you need to call in the pros, G3 Partners will be here to help.

Interested in getting started on content creation but don’t know where to start? Contact us and we’ll set up a free initial consultation.

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