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While most startups have the engineering know-how to revolutionize the world, they are often left in the dark when it comes to communicating their value proposition to a wider audience. Read these tips to gain the marketing proficiency to boost your startup’s profile to new heights!
Here are some strategies we’ve used with our clients at G3 Partners that have delivered excellent results. Armed with these tips, and if executed properly, you’ll soon be on your way to getting top tier press coverage that can power your startup into the public consciousness.
As a total newbie to marketing, this internship was everything I had hoped for, but better. I was tasked with a lot of responsibilities, which gave me a ton of transferable skills and opportunities to dive into and accomplish things I never could have dreamt of.
Launching a startup is difficult and implementing strong marketing strategies when you are just getting your foot off the ground can be challenging. Here are 6 marketing tips you should implement to achieve startup marketing success.
Content creation is key in conveying your startup’s value proposition and building an effective campaign. There are many resources available to help startups test their marketing prowess and build expertise in content creation. Below are 8 resources you can use to help you with research, writing, editing and design.
The hackathon is nothing new. It has long been an engine for innovation, bringing people together to create something game changing (and preferably, working). What is interesting about the hackathon is how it continues to evolve beyond its startup garage roots.
Far too often than not, we see startups make mistakes that could be easily prevented. Our team held an informal poll and identified the most common (and easiest to avoid) mistakes that startups make, so you don’t have to make them.
Once you are ready to launch your app, crowdfunding, or your new product it will be time to make an official announcement. While sending a newsletter to your existing contacts and community is a very important first step, as a startup you need higher impact resources to promote yourself. Take a look at the basic steps we outlined here and start building your strategy.
No matter how good your product is, your startup will find it difficult to survive without marketing. You need to build your brand’s image and drive your messaging. We’ve already covered how to master content marketing; now, we’ll be discussing specific tactics that you should consider putting into practice.
Launching your startup and creating a marketing strategy will rely heavily on content promotion. Due to lack of resources, experience and connections (you probably won’t have many email subscribers or followers on social media), one of the best ways to get the attention of potential consumers is by producing high-quality content.
How do you run a crowdfunding campaign? Kickstarter and Indiegogo both take a lot of hard work, and that’s never been truer than in 2019. There’s good news though. Planning ahead, step-by-step lessens the burden and greatly increases your chances of success! Here is your must-have crowdfunding campaign checklist.
Our last full website revamp was about 2 years ago. It was time for a major overhaul. Not only because our site no longer perfectly reflected our current scope of services, but also because website design and SEO trends have changed. After a full team effort, we now have fully optimized website with a fresh new look.
Something recently occurred to me: securing a new job is not unlike attracting investment for your startup. In both cases, significant amounts of money are staked on the expectation that the recipient will perform as promised. So, how to gain their trust?
Crowdfunding is ideal for startups looking for product validation and for those seeking exposure. A well executed crowdfunding campaign can attract the interest of a VC, open your company up to new geographics and demographics, or get you the type of media exposure money just can’t buy.