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Not only because our site no longer perfectly reflected our current scope of services, but also because website design and SEO trends have changed. After a full team effort, we now have a fully optimized website with a fresh new look.
Good press can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. Here’s 10 tips on how to effectively communicate with the press and get great PR.
Once you’ve determined that you are ready to hire a marketing agency, you need to find the right one for your company. It’s expensive and requires a mutual trust relationship. Here are some important questions to ask and signs to look for when evaluating an agency.
We wanted to find out from Ilkka Kivimäki, the visionary force behind the impressive development of SLUSH over the years, how startups can make the most of the event among the thousands of other startups vying for attention.
You might think that somebody who works for a marketing firm would immediately and unabashedly say, “yes, absolutely, hire me now!” The reality, as usual, is more complex. Here are the most essential questions you need to be able to answer before reaching out to a marketing agency.
The easiest way to determine whether your news is worthy or not is to ask yourself, “Will anyone outside of my company care about this and want to read about it?” Startups have a wealth of ideas that can be leveraged to help reporters’ write articles. So, how do you get coverage?
Marketing your startup as the second coming of ‘Apple’ is tough. Not only are you facing high expectations, but also a long line of fellow dreamers ahead of you. So how does your product make it past the mile long queue?
Whether it’s from potential investors, partners, new hires or customers, exposure is the main reason startups attend conferences. The most important exposure of all is the press. So grab the golden opportunity to share your story with potential audiences. For free!
Did you know 6 in 10 Korean startups fail within 3 years of inception? What does this tell us? The Korean startup ecosystem, while rapidly growing, still sees a large number of failures. But here’s what I’ve noticed after my years of working with Korean startups.
A few years ago LinkedIn was predominantly a platform used by job-seekers to find employment and by employers to headhunt talent. Fast forward to the age of social media, LinkedIn now provides their users a medium to write thought leadership pieces distributed among their network.
The answer to that question is the basis for so much of what you do as a founder and what I do as a marketer. It is far more important than the answer to the far more general question: What does your company do?
There’s nothing wrong with going to marvel at the sights at an event. But when you’re there with a purpose — it’s a whole different ball game. So, for a successful conference debut, what exactly should you do? Behold, the rookie’s guide to the startup conference!
As a startup, you have to face what most dread to do — delivering a presentation. Though not just any kind…an investor pitch to be more exact. While we’ve already touched upon delivering a perfect pitch, I wanted to dive deeper into the investor deck, and how you can organize it to receive attention and attract investment.
At G3 Partners we’ve helped dozens of startups improve their website copy and SEO since 2015. Based on our experience, these are some of the most important design considerations that are often poorly executed by startups and growth stage technology businesses.
While most startups have the engineering know-how to revolutionize the world, they are often left in the dark when it comes to communicating their value proposition to a wider audience. Read these tips to gain the marketing proficiency to boost your startup’s profile to new heights!
Here are some strategies we’ve used with our clients at G3 Partners that have delivered excellent results. Armed with these tips, and if executed properly, you’ll soon be on your way to getting top tier press coverage that can power your startup into the public consciousness.
As a total newbie to marketing, this internship was everything I had hoped for, but better. I was tasked with a lot of responsibilities, which gave me a ton of transferable skills and opportunities to dive into and accomplish things I never could have dreamt of.
Launching a startup is difficult and implementing strong marketing strategies when you are just getting your foot off the ground can be challenging. Here are 6 marketing tips you should implement to achieve startup marketing success.