KRWB

PR Strategy / Market Research / Media Outreach / Press Kit Development

KRWB

PR Strategy / Market Research / Media Outreach / Press Kit Development

Based in Seoul and Singapore, KRWb have developed the world’s first Korean Won backed stable coin that will offer financial institutions, businesses and cryptocurrency traders streamlined access into and out of the Korean market for the first time.

PROJECT BRIEF

KRWb were preparing for launch and engaged G3 Partners to conduct a full marketing review, provide marketing and content recommendations ahead of launch and provide full media support to promote the launch of their blockchain-based cryptocurrency solutions.

PROJECT DETAILS

At a time when cryptocurrency prices were at historic lows (January 2019), we knew press outreach was going to be tough for a new cryptocurrency project. We conducted a full market assessment and provided recommendations for the team to act immediately and delivered a strategy for the longer-term brand building. On the day of launch, we executed an extensive press outreach campaign.

RESULTS

Within 48 hours of launch, we had secured 35+ relevant articles in blockchain and cryptocurrency publications, including CoinTelegraph and BlockTribune. Articles were also published in eight languages and the KRWb launch story dominated relevant Google searches for over a week.

Based in Seoul and Singapore, KRWb have developed the world’s first Korean Won backed stable coin that will offer financial institutions, businesses and cryptocurrency traders streamlined access into and out of the Korean market for the first time.

PROJECT BRIEF

KRWb were preparing for launch and engaged G3 Partners to conduct a full marketing review, provide marketing and content recommendations ahead of launch and provide full media support to promote the launch of their blockchain-based cryptocurrency solutions.

PROJECT DETAILS

At a time when cryptocurrency prices were at historic lows (January 2019), we knew press outreach was going to be tough for a new cryptocurrency project. We conducted a full market assessment and provided recommendations for the team to act immediately and delivered a strategy for the longer-term brand building. On the day of launch, we executed an extensive press outreach campaign.

RESULTS

Within 48 hours of launch, we had secured 35+ relevant articles in blockchain and cryptocurrency publications, including CoinTelegraph and BlockTribune. Articles were also published in eight languages and the KRWb launch story dominated relevant Google searches for over a week.

300+ SATISFIED CLIENTS

            

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