VIVA REPUBLICA (TOSS APP)

PR Strategy / Thought Leadership / Website Copywriting / Content Development

VIVA REPUBLICA (TOSS APP)

PR Strategy / Thought Leadership / Website Copywriting / Content Development

Viva Republica developed Toss, Asia’s fastest-growing mobile fintech platform. Two years since their launch, they’ve handled over $3 billion in transactions from six million Koreans. That eclipses even Paypal’s growth in its early years. Their most recent funding round (January 2019) increased their valuation to USD $1 billion, catapulting them to unicorn status.

PROJECT BRIEF

Despite massive success at home, Toss had not been covered by international media when they approached G3 Partners. We were engaged to break their Series C (USD $48 million) funding announcement and also to announce their USD $1 billion annual run rate.

PROJECT DETAILS

Working closely with the CEO and key investors, we developed a full press kit, including press release, company introduction and CEO Q&A. We shared the stories with a highly curated list of relevant journalists at top publications and provided media coaching for the CEO ahead of a live interview.

RESULTS

With just one week to prepare, we secured an exclusive on Forbes and immediate follow-up articles on TechCrunch, TechInAsia, NIKKEI and a number of other top tech and finance press in the USA and Asia. We also secured a spot for their CEO for a live interview on CNBC. Since that initial engagement, we’ve worked on two additional projects with Viva Republica.

Viva Republica developed Toss, Asia’s fastest-growing mobile fintech platform. Two years since their launch, they’ve handled over $3 billion in transactions from six million Koreans. That eclipses even Paypal’s growth in its early years. Their most recent funding round (January 2019) increased their valuation to USD $1 billion, catapulting them to unicorn status.

PROJECT BRIEF

Despite massive success at home, Toss had not been covered by international media when they approached G3 Partners. We were engaged to break their Series C (USD $48 million) funding announcement and also to announce their USD $1 billion annual run rate.

PROJECT DETAILS

Working closely with the CEO and key investors, we developed a full press kit, including press release, company introduction and CEO Q&A. We shared the stories with a highly curated list of relevant journalists at top publications and provided media coaching for the CEO ahead of a live interview.

RESULTS

With just one week to prepare, we secured an exclusive on Forbes and immediate follow-up articles on TechCrunch, TechInAsia, NIKKEI and a number of other top tech and finance press in the USA and Asia. We also secured a spot for their CEO for a live interview on CNBC. Since that initial engagement, we’ve worked on two additional projects with Viva Republica.

300+ SATISFIED CLIENTS

            

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