WAY WEARABLE is a smart skin care device for women, designed to help them make informed beauty choices.
WAY WEARABLE was planning their first crowdfunding campaign on Indiegogo.
With G3 Partner’s support the campaign raised triple the funding goal and attracted extensive media coverage on relevant global publications like Refinery29, Mashable, TechInAsia and many others. In 2018, WAY have approached us again to help them launch a second crowdfunding campaign for the second version of their product.
We developed all of the English language content for the campaign, including video script, campaign page, press kit and company introduction. We also operated their social media accounts, planned influencer marketing initiatives and conducted extensive media outreach for the duration of the campaign.